product liability

Toyota is undergoing yet another recall. Although consumers have a right to safety there is also a need to understand basic automobile functions. When trucks roll over during high speed turns is the consumer under a duty to exercise basic caution and turn at a vehicle appropriate speed? Does basic driver education not teach that when a vehicle is accelerating uncontrolably merely shifting the vehicle to neutral and applying breaks or coasting to a stop will remedy the situation. By failing to exercise due care to protect themselves do consumers have the right to place full onus on the automaker? In todays economy is a company such as Toyota able to withstand recall after recall? It seems that if copanies are to address corporate bonuses then juries should be addressing "consumer bonuses" in the form of rewards for failure to exercise due care.